World’s first free-to-play sports lottery
BALLGAME is the first free-to-play sports lottery, combining sports prediction markets, a token rewards system, and a fair on-chain lottery.
Real-time sports, token rewards, and fair on-chain lotteries
By combining sports fandom, social gameplay, BUZZ markets inspired by global trends, and Web3‑level transparency, BALLGAME is defining a new category at the intersection of sports entertainment, prediction games, and lotteries.
Client’s vision
Make sports predictions feel like a game.
Let people win real prizes without deposits, using only their knowledge and instincts.
Use AI-driven market creation to keep predictions fresh, relevant, and scalable.
Build a transparent, on-chain lottery system that each player can verify.
Design a product that can naturally expand into culture-driven BUZZ markets.
They needed a partner who could turn this concept into a working product - fast - while keeping long‑term scalability in mind.
How we built the world’s first free-to-play sports lottery?
1
Build a PoC
Used v0.app to generate React + Tailwind UI instantly
Validated flows and layouts in 2–3 weeks
Cut front-end effort while keeping high quality.
2
No‑code marketing foundation
Landing page using Webflow (~8 hours delivery).
Smart Zapier integration to automatically process waitlist sign-ups and sync them with the CRM.
Fast iteration and easy adaptation to changes without interrupting development work.
No Figma-to-dev handoff - pure execution directly at the design level.
3
Sports data & markets architecture
Designed a backbone for multi-provider sports data, real-time odds, and cross-API validation.
Evaluated vendors on coverage, latency, pricing, and SLA.
A real-time AI market agent that keeps the marketplace fresh and engaging.
4
Alpha version
Turn the PoC into a fully responsive, production-ready Alpha version.
Optimized for mobile, tablet, and desktop.
Focused on engagement and smooth experience.
5
Test with BETA users
Developed a focused first-time user experience (FTUE).
Tracked activation, engagement, retention, and drop-offs.
Pre-launch testing of the lottery and provably fair system.
6
Iterate and scale
Refined onboarding, market presentation, and game economy.
Expanded from NBA to MLB, NFL, and BUZZ markets.
Results & Impact
Even in its early stages, the BALLGAME project has demonstrated several important outcomes:
Validated user interest in a free‑to‑play, deposit‑free sports lottery model.
Strong engagement with the YES/NO prediction format, especially during live events.
PoC and marketing foundation can be built in weeks, not months, using no‑code and AI
A technical foundation capable of supporting new sports, new regions, and new BUZZ market categories.
Exact commercial metrics are confidential, but the data confirms that there is room and appetite for a new kind of sports prediction experience.
